Are You Neglecting Your Website?
What Message Do You Think You're Sending Your Ideal Clients?
Your website is the FIRST thing potential clients see when they first discover your company or they're referred to you by word-of-mouth. If your website is neglected, what kind of messaging do you think that sends? Do you really feel clients want to look at photos of jobs you've done years ago? Do you really think they want to hear "on time and on budget" from a contractor again...? Do you really feel an amateur website really conveys your value and attracts the right type of clients to your business?... If that's you, then there is probably nothing here that will help you.
Your website should elevate your company above your hack competitors. It should provide your potential clients with a wealth of information about your services (more than anyone else in your area). It should have fresh and well organized photos of your best work. It should pre-qualify potential clients based on scope of work and their budget. And most importantly it should be getting FOUND at the top of search results in your area. If your website is none of these things, it's actually hurting your business far more than it helps! But what do you about it?
It's shocking how many contractors out there don't feel they need a great website for their company. I hear it all the time. "We're so busy we don't need a website", "word-of-mouth is all you need to build a business", "we built our own website with GoDaddy, it was easy". This is like me throwing some 2x4's on the ground and saying "Gee, building a deck was easy, I don't know why someone would pay a contractor thousands for this!?"
If I had $1 for every time I've heard a contractor laugh at a homeowner for trying to do something on their own I'd be a millionaire. The craziest part is these same contractors don't hesitate to think they're marketing experts and can build their own website and it will be just as effective as someone who's been doing this for years!
Here Are Signs Your Website Sucks And Is Neglected
- Your website design looks like it's from the 1990's.
- It's built with GoDaddy, Squarespace, Wix, Weebly, Yellowpages or Townsquare.
- You're embarrassed to show them when customers ask you about it.
- Your content sucks and doesn't say anything different than your competition.
- You haven't updated your project photos in months or even years.
- Your customers never mention your website or how helpful it was.
- You have no idea how much traffic your website is receiving.
- You have no idea if anyone even finds your website in search engines.
Your Website Should Be Your #1 Marketing Weapon
ALL Roads Should Lead Potential Clients Right To Your Website!
Why should every piece of marketing material you have direct people back to your website? Because it's the only marketing tool you have that can educate, pre-qualify, answer common questions, show off your best work, and collect the contact details of interested clients, without you having to lift a finger! It's like a salesman on steroids that never quits working for you 24/7/365!
At Sites4Contractors.Com we've been helping contractors and home services businesses generate more and better clients with their web presence since 2008. We work with hundreds of contractors throughout Canada and the USA.
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