SEO For Contractors Consists Of Two Core Strategies
#1. On Page SEO ( Search Engine Optimization)
A website without Search Engine Optimization is about as useful as a measuring tape with no markings. No matter how nice your website is or how much of your hard earned money you've spent on it, if it's not found by potential clients, it's a digital paper weight. There are many web developers selling contractor websites for top dollar and they have little to no idea what actually makes a website rank. They slap together something "pretty" and the contractor has no idea if it's going to work or not... Most of the time, they have no idea what to even look for.
Our strategy to get a website to rank well locally (in Google Maps) and in organic search is aggressive, white-hat, and thorough, we leave no stones unturned. We often do website analysis for new clients who've been spending top dollar on an SEO firm only to find out their SEO firm has done virtually nothing but take their money!
In the confusing world of Internet Marketing and Search Engine Optimization it's EASY for a contractor to get ripped off and taken advantage of.
Here's What We Do...
We'll Start With The "On-Page" Optimization
All Work Is Documented And Provided To Our Client
#2. Off Page SEO ( Search Engine Optimization)
"Off Page" SEO is what happens "off" your website and involves items like social media profiles, local citation building, targeted backlink building, community outreach, local publicity, and analyzing your top-ranked competitors websites (for more opportunities).
This is one area of Internet Marketing where it's extremely easy to be taken advantage of because you really don't know what your web guy/gal is or isn't doing.
Here's What We Do - For Our Clients "Off-Page" Optimization.
All Work Is Documented And Provided To Our Client